Design Principles

  • 1. Friction Matters

    Deterrence is a key principle of crime prevention.

    Adding friction can defend against average- or low-effort abusers.

  • 2. Offer Content-Level Control

    Safety features are typically offered at the folder or thread level

    Users want content-level controls because intimate content is a sensitive asset that needs cross-platform protection.

  • 3. Make safety features visible, flexible & consistently available

    When safety features are invisible or unavailable users are forced off-platform to find the functionality they need.

    Offer easy-apply combinations of features that control access to, sharing of & identifiable information in content.

    Keep things flexible because users know their threat model best.