Our research identifies
10+ product features that users want to slow NDII.
Slowing NDII requires implementing technology features that control access to content, sharing, and identifiable information
Content
It may be important to limit access to access to stored and previously shared intimate content from unwanted parties (such as ex-partners, secondary device users, or algorithms that surface content). Sensitive intimate content needs content-level control in addition to thread- and folder-level protection. A user like Alice would benefit from these features.
Sharing from Hidden/Locked Folder
Users shouldn’t have to pick between stopping unwanted access to and being able to share.
Hidden Folder On Capture
Store sensitive content in protected folders on capture to make it easier for users to keep sensitive content safe.
Per-Person Access Revoke
This feature would allow users to have an easy means of revoking access to all content shared to a particular person.
Check out how Grindr supports this functionality.
Sharing
People share intimate content with the awareness and expectation that nothing is 100% effective in preventing harm. However, adding friction can help limit the spread of shared content to unwanted parties. A user like Peter would benefit from these features. A user like Peter would benefit from these features.
Customizable Watermarks
This feature would allow users to apply customizable, preset watermarks to content they capture, send, or store.
Check out how OnlyFans offers watermarking.
Customizable Content Control
Offer users a range of control over their content to let them handle safety their own way.
Mask on send
This feature would allow users to mask the media they send to avoid accidental viewing.
Check out how Discord supports this functionality.
Unsend for Recipients
This feature would remove content from the recipient’s device while keeping a record of unsent content on the content owner’s device.
“Safe View” in Chat
This feature would offer a password-protected view for sensitive in-line content.
Check out how WhatsApp supports similar functionality.
Screenshot & Download Prevention
Removing the option to download or capturing blank screenshots when attempted can add friction to reduce resharing.
Check out how Grindr implements screenshot prevention.
Identifiable Information
Limiting personally identifying information in shared content can slow doxxing and other harassment. It is important to make these features visible and native. When safety features are invisible or unavailable users are forced off-platform to find the functionality they need. A user like Jay would benefit from these features.
Make built-in safety transparent
When safety features like metadata removal are automatic, show users they’re already protected.
Remove Identifying Features
Build in support for users to blur their face and identifying features like tattoos and birthmarks like Signal already offers.
